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How to become a social media influencer and make money from it

Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go: my advice on how to become a social media influencer and, following the advice below, actually make some money from it.

Gone are the days when you have to leave the comforts of your home, talk to other people face to face, and work in a physical office to earn money. Because of the advent of technology, you can now make money through the Internet—and a classic and one of the newest examples of doing so is being a social media influencer. More and more people and businesses are now considering social media as a necessity rather than just a pastime, which makes it easier and faster for you to earn money. But what does a social media influencer do and how can you actually make money from it?

How to become a social media influencer?

A lot of people have been earning money as a social media influencer for years and have been successful in their careers. If you want to experience the same or an even greater amount of success, take note of the following tips on how you can become a social media influencer.

1. Find your niche

The more passionate you are about your niche, the easier it will become to both create great content and consistently publish content over the course of weeks, months, and even years and provide value to your users and followers.

2. Choose your social media channel

To be a successful social media influencer, you should decide what social media channel to use and build your profile. Because there are a lot of social media channels available today, it’s important to choose the right one. The influencer platform you select can make or break your chances of engaging with your target audience and earning a profit.

3. Develop your content strategy

Creating a reputable name as a social media influencer can be challenging at first, but it can always be done. Aside from carefully choosing a niche, you should also learn how to develop a content strategy and identify the types of content you want to produce. You need to choose a content medium that can educate your target audience about a specific niche while letting your personality and expertise stand out.

4. Distribute your content properly

No matter how informative and innovative your content is, if no one actually sees it, all of your efforts will be useless. This is just one of the reasons why you should know how and where to distribute your content properly. Here are some tips to help you out during this process:

  • Stick to one theme per social media channel

  • Customize your message

  • Optimize your posts for mobile

5. Grow your community

Growing your community is vital if you are going to be an influencer, because your followers are actually the factor driving our growth and potential. Using hashtags, partnering with other brands and influencers, and engaging readily with people are all excellent strategies to help you grow your community. Your engagement rate will also affect how often your posts are delivered and spread around social media channels, so make sure that you are engaging consistently with your followers and the followers of other influencers in your niche.

6. Engage and make friends with your followers

Your followers continue coming back to your profiles because they enjoy your personality, your writing, your photos, and your approach to influencer marketing. Continue providing them with content and a reason to stay by actually taking the time to forge connections and create friendships.

How can a social media influencer make money?

Different people work as social media influencers for different reasons. While some of them are after convenience, others are in it for the money they can make within a short period. Yes, you read that right: social media influencers can make money even if they’re only using their social media profiles. To paint a clearer picture, here are some ways a social media influencer can easily monetize their online presence:

  1. Sponsorships or sponsored content

  2. Produced high-quality content for brands

  3. Webinars

  4. Affiliate marketing

  5. Coaching

  6. Consulting

  7. Mastermind community

  8. (Digital) Product

  9. Dropshipping


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