Many are aware of influencers but still wonder, “How do social media influencers earn money?” Influencers make money in a variety of ways, including by creating sponsored posts, hosting webinars and even taking part in influencer marketing and traditional advertising efforts. Many social media influencers earn more money by leveraging their online presences than they could make at a 9-5 job.
12 Ways social media influencers make money:
Sponsored social media posts
Becoming a brand ambassador
Selling digital products
Creating product lines
Website advertising
Webinars on social media platforms
Reselling free products
Events and appearances
Affiliate marketing
Donations, tips and subscriptions
Creating content for blogs, vlogs and podcasts
Traditional advertising
How much money do influencers make?
How much money do influencers make? Influencer income ranges widely based on a variety of factors. In most cases, social media accounts with the largest followings earn big money compared with those with fewer followers. Not only are there more people to follow their recommendations, but more viewers makes all of their posted content more valuable. An influencer who only recently started their pursuit might earn only a few hundred dollars a month, while top influencers commonly earn millions of dollars each year.
According to Vox, people with between 10,000 and 50,000 followers, known as micro influencers, can earn between $40,000 and $100,000 each year. Top Instagram influencers with millions of followers, on the other hand, can earn tens of thousands of dollars for each individual post, potentially resulting in millions each year. Kylie Jenner, for example, reportedly makes more than $1 million for a single social media post. Meanwhile, top Tiktok influencer Loren Gray makes more than $53 million in a year.