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How to become a paid influencer

When people ask "How can I become an influencer?" what most of them are really asking is, "How can I become a paid influencer?"

In this article we're going to explain 12 steps to becoming a paid online influencer:

1. Decide if you really want to do this

It takes time and dedication to see results in this industry. Paid online influencers today have been working for years to build their content library and grow their audience. Bloggers and social media ambassadors often work full-time jobs, have families and grow their brand in their spare time. If this sounds like the kind of work and dedication you want to put in to be a paid influencer continue reading.

2. Choose a niche to focus your brand

Finding a niche for your brand is vital to your success. Becoming a paid blogger requires long-term commitment. If you pick a topic that doesn't interest you then you won't stick with it.

3. Research your target audience

If you intend to become a paid blogger you need to understand your audience and how to engage them. There's a few ways you can do this!

Google related search keywords

Competitive research

Buyer persona interviews

4. Select your distribution channels

Focus your energy on the channels where your target audience spends the most time. There's no sense in publishing content on LinkedIn if your audience spends most of their time on Instagram and Pinterest.

5. Create a content strategy

You need to create a strategy before you start writing your blog. Answer these questions: What is your brand?

What format will your content take?

How much time do you have to devote to your blog?

6. Grow your audience

Once you're churning out content on a regular basis you need to be equally focused on growing an audience. Consider the following tactics:

  • Guest blog on other influencer sites

  • Share relevant content from other sites on your social media

  • Keep your content fresh to attract a constant flow of visitors from organic search

  • Schedule posts on social media

  • Join blogger communities and meet fellow influencers

7. Network with your industry

The blogger community is vast and diverse, with countless sites to help you along your journey. Influencer conferences are a fantastic way to brush up on your skills, hear superstar influencers speak and meet people within your own industry.

8. Develop your creativity skills

These days influencers are expected to have professional level photography and marketing skills. Even if you're handy with a camera it's a good idea freshen up your skills with a course or YouTube video series. Marketing, most especially, is constantly evolving. If you think you have a handle on SEO think again - there's always something new to learn.

9. Measure your progress

Here it is, the biggest caveat to becoming a paid online influencer! These days it's easy to track the growth of your audience on websites and social media. Analytics play a huge role in being selected for campaigns because it's proof of the value you can bring as a blogger. Content quality, audience size and consistency are key but unless your audience actually engages with your content it's no help to the brand soliciting your services as an influencer. You shouldn't expect to see dramatic increases in your audience. Most online influencers gradually grow their metrics over time.

10. Join an influencer network

As a member of an influencer network you can rely on us to find relevant opportunities for you and manage the campaign logistics. We take the time to understand the brand/agency's needs and share the requirements with you before kickoff.

11. Accept opportunities that align with your brand

It's not a good fit if the campaign requirements don't fit seamlessly with the content you publish organically. Brands want to work with influencers who have a strong connection to their audience. Focus on creating relevant and engaging content for you audience and opportunities will come your way!

12. Stay true with your original goals

Above all else you should be having fun with your blog. If you're struggling with content idea block take a little break and make a list of the reasons why you started your blog in the first plac

e. (If it was solely to make money you're not in the right profession.) The most successful, and happy, bloggers continue to publish organic, unpaid content. Nobody wants to see #ad on all of your posts. The campaigns you work on should genuinely align with your goals, brand and above all, your audience.


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